Saw a headline today about how horribly hot it is - "sweltering" was the word used. With temps mostly in the low 90s, the headline tries to conjure up visions of sunbaked cattle bones (altho' here in ATL, they would be zombie bones), desert grass and circling vultures. The author obviously hasn't been to Laredo, TX where 100+ temps are normal and 95 is considered almost sweater weather. (I miss taking loads down that way.)
I love the way marketers try to sensationalize everything. My frozen pizza is no longer hot when it comes out of the oven, it's "delicious and hot". So I have to wait 5 minutes before eating. Hmm... I reckon other brands are hot but unsavory.
My all-time favorite is the stoopid advert about smartWater when it first came out. The label literally said the water was "engineered" to go directly where it was needed in the body. I can see it now, MHT's (Molecular Hydration Teams) using ATSD's (Advanced Technology Sensing Devices) to determine where the body is most dehydrated, then advancing toward those coordinates at size-equivalent speeds exceeding those found at Bonneville Speedway, these MHT's deliver their refreshing, rehydration product before the subject succumbs to catastrophic hydraulic depletion!!
And you thought you were just drinking a bottle of water.
Haha, love it! Though sometime you use terms that are a wee bit over my head.
ReplyDeleteI could make it in marketing then couldn't I? The bigger the words, the more likely Joseph/Josephine Fadfollower will believe me. If I'm really good, Joe/Jane Sixpack will also not recognize that I'm just full of hot air. :)
ReplyDeleteuh-huh. I think the point of marketing people using big words is that most normal folks don't even think about bothering to look them up...like the fancy name for anti-freeze listed in the "ice cream". Most people just don't care to find out what those "fancy" ingredients are..
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